Content & Copy
Travel. Consumer Goods. Hospitality.
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CRUISING
VIVAMAYR, the world’s Leading Medical Spa curates exclusive voyages focused on sun, sea and wellbeing.
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BRAND AGENCIES
Award-winning Solid&Bold are storytelling gurus who elevate brands in the DACH region.
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ACTIVE TRAVEL
America’s first bike tour company VBT reflects my copy for “discovery-driven” travel via exciting new destinations.
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WELLNESS
Pyramids in Florida is a village built around a thermal water source with the energizing experience of sleeping in a pyramid.
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LUXURY HOTELS
Austrian hotels like Burg Hotel are masters at blending tradition with modern innovations.
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PREMIUM EYEWEAR
Pioneers of optical fashion since 1964. Silhouette leads the way in high fashion and green technology.
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FOOD
From slope-side oysters to 800 years of Imperial Hospitality in Salzburg. Culinary innovators butter my biscuit.
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NATURAL SKINCARE
PRIMAVERA is a world leader in premium, all-natural aromatherapeutic skin care made with essential oils.
The BARE Truth About Alpine Saunas
Why Germans leave their swimsuits at the door — and what Americans can’t do about it.
Wait. Everyone's Naked?
You've just spent the morning hiking in the Alps. Back at the hotel, you slip into a plush bathrobe and explore the massive spa wing. The saunas look very inviting: warm timber, dim lighting, misty glass doors leading to herb-infused worlds, panoramic windows framing snow-dusted peaks.
Then you notice the sign: Textile-free zone. “Ummm, so, how’s this going to work?” At this point, (for most Americans) panic strikes!
Welcome to one of the great cultural surprises awaiting you. Here, leaving your clothes off in the sauna is as normal as taking off your shoes at the door.
And yes, men and women share the same steamy spaces.
Before retreating to the pool, there's something worth knowing about this distinctly Germanic custom.
How to Wear Your Adam & Eve Costume with Pride
For many Americans, we connect nudity with intimacy, vulnerability, and the awkward locker-room encounter. In European sauna culture, a naked body is only that — a body and not something to be ashamed of.
The emphasis is on relaxation — but also invigoration when you add the snow shower or cold plunge.
There's also a practical reason for leaving swimsuits behind. Sauna etiquette favors bare skin for both comfort and hygiene. So, always place a towel beneath your entire body to keep perspiration off shared surfaces.
Once you understand zee rules, the “Schwitzen” starts to work its magic.
E-Commerce, Landing Pages, Email, PR Texts,Travel Writing, Blogs, Newsletters, Consumer Packaging, Catalog & Web
What’s trending at the legendary Burg Hotel in Lech, Austria?
A lifestyle leader in luxury hospitality CONTENT
Before Bullet Trains, There Were Footsteps
Traveling Slowly is the Best Way to Discover a Place like Japan
And, October is the best time to explore.
After the summer heat fades, the mountain air turns crisp, and brilliant, as colors light up the Kiso Valley. Japanese maple leaves ride crimson waves. Golden ginkgo trees decorate temple grounds. Persimmons hang beneath farmhouse eaves like orange lanterns.
The scent of cedar forests, damp earth, and wood smoke drifts through the cool morning air.
Underfoot, leaves crunch softly as rushing streams and distant temple bells replace the sounds of modern life.
This is the Nakasendō Trail. And it truly provides space to be yourself — best done while walking.
Crisp Air, Hot Baths, and Another Cup of Sake
Autumn brings a special feeling to the Nakasendo Trail.
Days are comfortably cool for walking, while evenings invite travelers into cozy ryokan inns and soothing hot spring baths.
Along the route, roadside stands overflow with crisp apples, chestnuts, and late-season produce. Dinner showcases the flavors of the mountains—handmade soba noodles, earthy mushrooms, regional vegetables, and local sake enjoyed at an unhurried pace.
Walking Japan's Historic Nakasendō Trail
Long before Japan was connected by bullet trains, the Nakasendō was one of the country's most important highways. Stretching more than 330 miles between Kyoto and Edo (modern-day Tokyo) it carried samurai, merchants, pilgrims, and government officials through the mountains of central Japan.
Every few miles, travelers found welcoming post towns where they could eat, rest, and spend the night before continuing their journey …
Continue reading at Boundless Journeys
Video Scripts
Silhouette asked for a story celebrating 60 years of pioneering design, technological innovation, and sustainable manufacturing from the world’s last independent eyewear company in Linz, Austria.
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Sharp, distinctive copy that makes brands impossible to ignore
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