‍ ‍

‍ ‍Copywriter

‍ ‍

Active Travel & Luxury Hospitality

The BARE Truth About Alpine Saunas

Why Austrians and Germans leave their swimsuits at the door — and what Americans can learn from it.

Wait. Everyone's Naked?

You've just spent the morning hiking in the Alps. Back at the hotel, you slip into a plush bathrobe and explore the spa. The saunas look inviting: warm timber, soft lighting, a panoramic window framing the snow-dusted mountains.

Then you notice the sign: Textile-free zone. “Ummm, so, how’s this going to work?” At this point, (for most Americans) panic strikes!

Welcome to one of the great cultural surprises awaiting travelers. Here, leaving your clothes off in the sauna is as ordinary as taking off your shoes at the door.

And yes, men and women often share the same steamy spaces.

Before retreating to the pool, there's something worth knowing about this distinctly Germanic custom.

Wear Your Adam & Eve Costume the Right Way

For many Americans, nudity is associated with intimacy, vulnerability, and the awkward locker-room encounter. In Austrian and German sauna culture, a naked body is a vessel designed to sweat for beauty & health.

Bodies are bodies. People come in all ages, shapes, and sizes. And in the sauna, nobody is interested in yours.

The emphasis is on relaxation — but also invigoration — and the shared enjoyment of this beloved cultural ritual.

There's also a practical reason for leaving swimsuits behind. Sauna etiquette favors bare skin for both comfort and hygiene. So, always place a towel beneath your entire body to keep perspiration off shared surfaces.

Once you understand zee rules, the “Schwitzen” becomes more enjoyable.

(continue reading at Boundless Journeys, November 2026)

E-Commerce, Landing Pages, Email, Travel Writing, Blogs, Newsletters, Packaging, Catalog & Web

What’s trending at the legendary Burg Hotel in Lech, Austria?

A lifestyle leader in luxury hospitality CONTENT

Video Scripts

Silhouette asked me for a compelling story to celebrate 60 years of pioneering eyewear design, technological innovation, and sustainable manufacturing.

  • When Kristin writes, others notice. We have a trusted relationship and she channels our brand perfectly.

    — VBT | Williston, Vermont

  • “Versatile and creative, Kristin brought the spirit of the desert to life. We have website copy that reflects the true nature of our ranch.”

    – Rose Valley Ranch | Silver City, New Mexico

  • From campaign taglines to marketing and PR texts, Kristin is our lead copwriter — we are more than satisfied with the results.

    — Silhouette Group | Linz, Austria

  • “Mehr als “nur” übersetzen: Bei Kristin merkt man, dass hier eine muttersprachliche Profi-Texterin am Werk ist. Wir schätzen die unkomplizierte und zügige Zusammenarbeit. Klare Empfehlung für Projekte, bei denen Übersetzungen nicht nur Pflicht, sondern Kür sein sollen!”

    – Solid&Bold | Salzburg, Austria

  • Before any English copy leaves Germany, Kristin provides our team with editing and branding support. She is a valued strategic partner for our international market.

    — PRIMAVERA, Oy-Mittelberg, Germany

  • Kristin has a special way of putting vague ideas into clear words. She is intelligent and does her research. I couldn’t think of a better way to get my new business going.

    – Bike Planet Tours | Amsterdam, Holland

Fresh. Creative. Artisanal.

  • Sharp, distinctive copy that makes brands impossible to ignore

  • A bold, unmistakable voice backed by SEO intelligence

  • Creative storytelling with commercial purpose and measurable impact